Information in Detail:
Topics and Potential Areas of Activities.
Strategic Marketing Management
- Marketing Structures and Functions within an Organization
- Market and Situation Analysis
- Definition of Objectives
- Strategic Plan to meet the marketing objectives established
- Tactical Action Steps to achieve strategic goals
- Product Range and Design
- Advertising, Sales Promotion, PR
- Selling Structures and Sales Conditions
- Materials Management
- Profitability
- Action Schedule and Progress Control
- Structure and Organisation of a Marketing Department
- Interlinked Cost and Expense Plan
Export Marketing through Distributors
- Market Evaluation
- Search, Assessment, and Selection of potential Distributors
- Important Aspects of Contractual Agreements
- Scope of Practical Co-operation
- Maximising Opportunities while Minimising Risks?
- Comparative Evaluation and Assessment of
- Export through Distributors
- Company Representative to support distributors
- Direct Selling, Shipping, and Invoicing
- Foreign Subsidiary (with/without Manufacture)
- Licensing
- Structure and Organization of an Export Department
- How to establish and maintain international business relations
- Importance and observance of political and cultural differences
- Export Business Plan
Expert Advice and Support in Specific Situations of Marketing, Sales, and Export Business (in-house or off-shore)
- During Absence of Personnel in charge (due to sickness or vacation)
- For Special Projects, Visitors, and Exhibitions
Product Application Training in Medical-Device Business
- In particular, ophthalmic operating procedures and surgical use of associated products
Coaching
- Consultancy for company personnel in operative capacities of sales, marketing, and export business
Educational Enhancement
- Training of personnel on marketing and export business topics
- Language instruction courses in German & Business German
- Language instruction courses in Spanish & Business Spanish
- Language instruction courses in English & Business English for foreigners
Translation & Interpreting Services (German, English & Spanish)
- Correspondence of any kind
- PR & Publicity Language
- Description of Catalogues, Brochures, and other types of promotional literature
- Operating Manuals
- Specialist Literature (medical, pharmaceutical, and associated technical/scientific topics)
- Interpreting services if and when required
Special Regional Experience
- Europe (including Central & Eastern Europe)
- Former Soviet Union
- Latin America
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